“Everyday, I try to make decisions that protect Mother Earth.”

I created the Protect What Is Precious platform to celebrate and protect what I love; to elevate family, art, and nature, because that is what I hold dear to my heart. I strive to share my thoughts and passions with people through the power of our global online community.

The internet and worldwide economy has fostered a growing movement of enlightened consumers. People want to know where their food comes from, how it’s grown, who grew it, and if they were they paid a fair wage. They want to know the true cost to the planet for the products they purchase, including the clothes they wear and the gadgets they choose. People are waking up to the realities of climate change—and they are seeking answers and inspired stories to help light the path of healing.

Many of us live in a world abundant with beauty and culture. We also live in a world where the human population will reach nine billion by 2050.  Factories spew out fast fashion and fast food.  Consumer goods are cheap but designed for obsolescence. These sorts of conveniences have led to burgeoning landfills, poor soil health and, by extension, poor human health. We also have long lasting artisan goods that few can afford.  So can we align fast food and fast fashion with the tools of sustainability and innovation?

As I travel with my husband for both work and pleasure, I see firsthand the richness of our earth and the diversity of our cultures; I also see the destruction and pollution of land and ocean resources and I consider what I want to leave as my legacy.  A simple motto of mine is to protect what is precious. For me this is family, art, and nature.

FAMILY, both personal and global, because as a mother I believe every child has a right to live with basic needs. With this in mind, I sit on Board of We Are Family Foundation (WAFF) which works to build teen leaders globally and move towards a more just, peaceful, and equitable world.

ART, because it is what moves my heart and transcends differences in culture. It’s what inspires me and is the highest form of human expression.  I’m a member of the Director’s Circle of PSI MoMA and support organizations such as Arts Connection in NYC and Artists and Writers in Maine as well as being a partner of Louverture Films. My personal art forms are in digital media (photography and film) and also encaustic painting. I love design and making things, especially jewelry.

NATURE, because we’re only as healthy as the environment around us. I want to celebrate the mystery and beauty of nature in all its splendor and do so through my work with Oceana, Stone Barns, NRDC, SOFO and the Land And Garden Preserve in Maine.

With this website we shared a platform that celebrates protecting what is precious, and that inspires you to dream about a world with more creativity and less consumption. Here’s to a more balanced self and a more balanced Earth. May we each find what is precious and work to protect it.

– Susan Rockefeller


Susan Rockefeller, Protect What Is PreciousSusan Rockefeller is an entrepreneur, conservationist and filmmaker. She’s the CEO and Founder of Protect What Is Precious, a company that advises businesses on how to improve their products and processes in a way that contributes to a better future for the planet, while enhancing the value of their brands.

Susan’s films have explored a range of contemporary issues such as ocean acidification and the future of ocean health, PTSD and the use of music to heal, the confluence of race, poverty and illness; and global food sustainability. Her films have aired on HBO, PBS, and the Discovery Channel. Susan sits on the boards of Oceana, Stone Barns Center for Food and Agriculture, We Are Family Foundation, and is a member of the Natural Resources Defense Council Global Leadership Council.

She received her undergraduate degree from Hampshire College, a certificate in ecological horticulture from University of California Santa Cruz and her master’s degree from NYU. Susan lives in New York City with her husband and children.

Please watch a compilation of Susan’s documentary film work: