Mission of Mermaids

Mission of Mermaids is a love letter to the oceans and a please for their protection. Using the archetype of the mermaid, the film and jewelry collection is a poetic ode that enchants and educates, activating viewers with its message.

Susan Rockefeller Dive Deep Jewelry Collection

Susan Rockefeller is a longstanding “creative conservationist” who uses the power of documentary filmmaking, photography, design and powerful storytelling to inspire awareness and mobilize action across a wide range of environmental, social, and philanthropic groups. sR is a social-innovation brand built on timeless, high-quality, artisan-crafted jewelry and lifestyle accessories that women wear to feel beautiful and to remind them of what they hold dear. Every sR product also supports the “Protect What Is Precious Initiative,” which is focused creating a better world through family, art, and nature.

Protect What Is Precious – Issue #1

Susan Rockefeller is a longstanding “creative conservationist” who uses the power of documentary filmmaking, photography, design and powerful storytelling to inspire awareness and mobilize action across a wide range of environmental, social, and philanthropic groups. sR is a social-innovation brand built on timeless, high-quality, artisan-crafted jewelry and lifestyle accessories that women wear to feel beautiful and to remind them of what they hold dear. Every sR product also supports the “Protect What Is Precious Initiative,” which is focused creating a better world through family, art, and nature.

 

Susan Rockefeller

Our debut collection, Mission of Mermaids, swims with oceanic imagery and reflects my profound love of the seas. Whether it’s stacks of seahorse bangles or a conch signet ring, each piece has the quality of a family heirloom, wistfully reminiscent of a storied heritage. “I wanted to give people beautiful tools to continue the conversation about ocean protection and conservation,” says Susan.