RE/DONE is an innovative brand that repurposes discarded denim to create modern styles with the unique feel of worn-in jeans. Founded by Sean Barron and Jamie Mazur, the pair used Barron’s background in apparel and Mazur’s vintage inspirations to restore individuality to luxury design. What began as a creative vision evolved into a movement that keeps heritage brands relevant and creates sustainability in fashion.
Sustainability is important in all industries, but has only recently gained momentum in fashion. How did you arrive at the decision to make it a central tenet of RE/DONE?
Initially, it was a happy by-product of what we wanted to make. Our love of vintage Levi’s and the unique wear patterns they possess was the primary motivator to do what we do. However, it has since become a crucial element of our business and something we will continue even as we move into new product categories.
How important is it for the fashion industry (as well as other industries) to consider sustainability in their business practices?
It is of paramount importance. Industries should be interested in sustainability for moral reasons. But, even if they aren’t, consumers are becoming more and more conscious of the products they buy and how those products are impacting the environment. So, in the end it also makes good business sense.
How much fabric is tossed out each year?
There are roughly 14 million tons of textile waste that go into landfills each year. That’s 6% of all municipal waste and works out to about 65 pounds per person. Last year, RE/DONE was responsible for diverting over 10,000 pairs of jeans that would otherwise have ended up in landfills. We plan to do a lot more in the next year!
How does using recycled denim affect your designs and process?
It presents some very unique challenges. You can’t simply cut a new garment because your fabric is finite, and you are working with existing proportions and shapes. We have a formula for what raw jean size becomes in a RE/DONE jean. You can’t take a huge raw jean and make it in to a size 24 because the sizes of the pockets would be wrong. Other challenges are what we are limited to in terms of shape. For example, we can’t make a true flare without adding an insert to the jean leg. The Elsa, our jean collaboration with supermodel Elsa Hosk, was a baby flare jean, but we achieved that shape by giving the leg a slit. It was either that or combine one jean with the legs of another.
Are there any upcoming projects you’re excited about, or ones that you’d like to tackle in the future?
We’ve got some exciting shapes coming soon and are very excited to launch our men’s line. Big things to come!